PHOTOS: These New Project Vehicles Take Bronco Off-Roadeo to the Next Level

Apr 15, 2025

Ford is unveiling a pair of one-of-a-kind Bronco project vehicles that celebrate Bronco Off-Roadeo and the stunning off-roading and natural history of Moab, Utah.

The Bronco Off-Roadeo: Arches and the Bronco Off-Roadeo: Cliffhanger project vehicles were built to highlight the extreme modularity and personalization potential of Bronco for almost any trail or style. Their design also draws inspiration from Ford’s Bronco Off-Roadeo customer experience in Moab, which teaches owners of all skill levels how to off-road safely and responsibly in their Bronco. Bronco Off-Roadeo, which also boasts locations in Nevada, New Hampshire, Tennessee, and Texas, is included with the purchase of any new Bronco, Bronco Sport, or Bronco Raptor model.

The project vehicles will be on display this week at Moab, home to stunning natural beauty and some of the most difficult and technical off-road trails in the country. Check them out below! 

Learn More

Ford Bronco Chief Designer Robert Gelardi offers an in-depth look at the creation of both The Bronco Off-Roadeo: Arches Edition and the Bronco Off-Roadeo: Cliffhanger Project vehicles. Click here to read more.