Puma Gen-E Turns on the Style in Sun-Kissed Barcelona

Apr 17, 2025

BARCELONA, Spain – Ford’s all-electric Puma Gen-E has been put through its paces in Barcelona this month, as hundreds of journalists got behind the wheel for the first time.

So, what did they think of the car? Click the YouTube links below and see for yourself. And, check out @Ford’s gallery of cool Puma Gen-E images captured in the warm Spanish sun.

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Journalists put Ford’s all-electric Puma Gen-E through its paces in and around Barcelona
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The electric Puma Gen-E reenergises the fun-to-drive character and evolves the distinctive Puma exterior design that have made the compact crossover a hit with customers across Europe.
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The electric Puma Gen-E reenergises the fun-to-drive character and evolves the distinctive Puma exterior design that have made the compact crossover a hit with customers across Europe.
Click to Enlarge

The electric Puma Gen-E reenergises the fun-to-drive character and evolves the distinctive Puma exterior design that have made the compact crossover a hit with customers across Europe.
Click to Enlarge

The electric Puma Gen-E reenergises the fun-to-drive character and evolves the distinctive Puma exterior design that have made the compact crossover a hit with customers across Europe.
Click to Enlarge

The electric Puma Gen-E reenergises the fun-to-drive character and evolves the distinctive Puma exterior design that have made the compact crossover a hit with customers across Europe.
Click to Enlarge

A 43-litre frunk 12 makes good use of the space vacated by the petrol engine, ideal for storing accessories
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Inside, Puma Gen-E offers a digital experience for the always connected
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Puma’s innovative MegaBox boot storage space has been boosted to become GigaBox, meaning up to 574 litres of room for luggage with the rear seats in place
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Puma’s innovative MegaBox boot storage space has been boosted to become GigaBox, meaning up to 574 litres of room for luggage with the rear seats in place

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Ford’s Stefan Tinnemann explains: “We had about 140 journalists from all over Europe to come and test drive our new all-electric Puma Gen-E in and around Barcelona. We chose some really nice routes, curvy mountainous routes where the Puma can really play to its strengths on those curvy roads and show how agile and fun to drive it is.”

Stefan adds: “We also built in some really nice spots where they can stop and film the car so that gives the journalists the opportunity to have their own individual content, and we’ve had some really positive feedback.”

Puma Gen-E Turns on the Style in Sun-Kissed Barcelona

WHAT THEY'RE SAYING