Behind-the-scenes
Shooting ‘Doing Beats Talking’ presented plenty of challenges to the production team. @Ford sat down with Ford Pro’s brand content manager Steve Fletcher to get the behind-the-scenes story about this new hero film.
Steve, why choose Barcelona as the location for this shoot?
Barcelona is a location that is very amicable to filming, permits and permission to film are easier to obtain, plus it has a stunning array of architecture and best of all it has the weather. For filming we need at least 4-5 days of reliable blue-sky to maintain constant lights levels
So, what was the biggest challenge you faced while filming?
The biggest challenge was the timing because we were right up against the Christmas holidays. In fact, Ford of Europe went on holiday on December 20th and we were still filming on the 21st and 22nd. Logistics-wise, it was getting the large amount vehicles to one place. We needed four huge Transporters from Ontime, and just the logistics or having multiple vehicles moving around meant one of the drivers couldn’t make it home for Christmas due to the restricted transport driving times across Europe.
How many people were involved in the shoot?
The entire crew was something like 30-plus people, all specialists in filming, rigging, electricians, lighting, make up, wardrobe, props, special effects, catering, security, talent and precision drivers
Where did you source the doers?
The diver was the only real doer being a professional commercial underwater welder. The remainder were talent artists we chose to best fit the roles shown, and they did a great job bringing the roles to life.
When was idea first conceived?
We started discussing how we take Ford Pro forward in early 2024, and we kicked around several scripts, and socialised those with senior stakeholders before agreeing on Doing Beats Talking in Q3 2024
What do you like most about the movie?
I love the cinematic feel because each vignette is very engaging and very different from what has been our traditional Ford Pro campaigns. Yet, we still get to showcase the fantastic all-new range of products and powertrains. I can’t tell you all the trade secrets and special effects, but the underwater sequence was shot in a specialist film dive tank and then we CGI’d in the ship’s hull to make it a very convincing vignette.
