Ford Vietnam recently hosted the 2025 National Dealer Convention, gathering nearly 200 dealer representatives to celebrate 2024’s achievements and aligned on a shared vision for the future. With the theme “Conquer New Heights,” the event highlights operational excellence, collaboration, business growth, and enhanced customer experience as the driving forces for 2025.
Mr. Ruchik Shah, Managing Director of Ford Vietnam, delivered an inspiring speech at the event: "Following the outstanding achievements in 2024 that we have achieved by "Unlocking Opportunities, Unleashing the Future" together, we are ready to step into the promising and challenging year 2025 to "Conquer New Heights". As we share our key strategic priorities, we will explore how we can synergize our efforts to not just meet but exceed our goals for 2025 and set new benchmarks in every aspect of the business. This convention is more than a gathering; it is a launchpad for the strategies and partnerships that will drive us towards unprecedented success in the coming year.”
Ford’s impressive performance was driven not only by product excellence but also by a strengthened partnership with the dealer network. The convention also welcomed Mr. Jeff Marentic, Ford International Markets Group New President, and Ms. Yokontorn Wisadkosin, Ford ASEAN & APDM President. Key discussions with dealer investors and the Dealer Council provided valuable insight into evolving market dynamics, customer expectations, and growth opportunities.
In 2024, Ford Vietnam achieved outstanding sales milestones, with 42,200 vehicles sold, marking an 11% increase over the previous year. November set a new all-time monthly sales record with 5,593 units sold, surpassing the previous high in October. The Ranger, Everest, and Transit continued to lead the charge, while the Territory and Explorer saw impressive growth, further strengthening Ford's position across key segments.
At the gathering, Ms. Yokontorn Wisadkosin emphasized two key priorities for 2025: Excellence and Growth. She underscored the importance of executing market strategies effectively, enhancing customer communication, and improving sales forecasting—all while prioritizing exceptional customer service. On the growth front, she highlighted Ford’s commitment to expanding market share, driven by the strong performance of key models and the launch of new vehicles in 2025. With these strategic pillars, she encouraged the dealer network to stay focused on sustainable and profitable business expansion.
One of the convention's highlights was the exclusive preview of the new Ranger and Everest SIP models, giving dealers an early look at Ford’s latest innovations. The event concluded with a Dealer Awards & Appreciation Night, recognizing outstanding contributions and reaffirming their collective commitment to even greater success.
Standing shoulder to shoulder, Ford Vietnam and its dealer network are pushing boundaries, elevating performance, and shaping the future of mobility together.
Looking ahead, Ford Vietnam remains focused on fostering strategic growth and deepening dealer relationships throughout 2025 and beyond. This long-term vision emphasizes sustainable business practices, technological integration, and market expansion – all built on the foundation of strong dealer partnerships. By investing in dealer development and creating shared opportunities for success, Ford is committed to building an enduring ecosystem that delivers exceptional value to customers while driving sustainable growth for the entire network.
