Ford Philippines reinforces its commitment to enhance the ownership experience with the launch of the Ford Mobile Service Vehicle (MSV), a service facility on-the-go that aims to provide ease and convenience for Ford customers.
As a mobile extension of a Ford dealership service lane, the MSV is equipped with advanced diagnostic systems and are loaded with Ford Genuine Parts and specialized tools, providing customers with a convenient option to have their vehicles serviced at specific locations, which could also include their own homes. The MSV offers an experience that saves time and eliminates the need for customers to visit a Ford dealership, while getting topnotch service from highly-skilled Ford technicians.
The MSV can perform a wide variety of services, which include Oil Change, Wiper Replacement, Multi-Point Inspections, Tire Rotations, Brake Services, Checking, Boosting and Replacement of Batteries, Replacement of parts such as filters, lamps, bulbs and fluids, Field Service Actions, and Vehicle Software Updating.
The MSV media launch was recently held at the San Lorenzo Village Clubhouse in Makati City, where media guests witnessed the MSV in action through a product demonstration and walkthrough with Ford’s expert technicians conducting on-site maintenance on a Ford Territory owned by Vishal Chandiramani, a marketing executive who lives in the same village.
“I love how I can now get my periodic maintenance service done without having to worry about how it will fit my busy schedule. I can have my Ford Territory serviced by Ford technicians at my place of residence even with a full day of meetings and I get to spend weekends with my family. The MSV is definitely a game-changer as it brings Ford’s brand of quality service closer to its customers.”
“At Ford, we recognize that our customers lead busy lives and want convenience on their terms. At the same time, they see maintenance and service as essential elements of vehicle ownership. With the Mobile Service Vehicle, we’re bringing dealership-quality service directly to their doorstep,” said Pedro Simoes, managing director, Ford Philippines. “Ford owners can now experience convenient and expert servicing wherever needed, saving them time and ensuring that their vehicle remains in top condition.”
“The Ford Mobile Service Vehicle is more than a service. It’s our commitment to keep customers moving with confidence. With our fleet of Ford Mobile Service Vehicles, expert and quality vehicle care is now made easier, more accessible and definitely more convenient,” shares Joyce Laxamana, director, Ford Customer Service Division.
The MSV has seen successful roll-out in other markets globally like Thailand, India, South Africa, and Vietnam, delivering over 370,000 experiences in 2024 alone. With MSV, Ford managed to transform traditional servicing into a convenient, on-demand experience with dealers around the world testifying how the MSV has enhanced customer satisfaction and loyalty.