Ford is bringing back our Bronco Off-Road Adventures for the second year, offering Bronco owners guided overland experiences in six iconic locations across the United States.
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6 breathtaking trails. How we're turning Bronco owners into lifelong advocates.
Mar 27, 2025
What is The Bronco Off-Road Adventures Series?
These adventures are designed to provide owners with unique opportunities to explore diverse landscapes, learn valuable outdoor skills, and connect with fellow adventurers. Currently, owners can find Bronco Off-Road Adventures in these six locations:
- Rubicon Trail (CA): Aug. 28-30
- Moab / Telluride (UT/CO): Sept. 1-13
- Emigrant Trail (NV): Sept. 17-20
- Moab Red Rocks (UT): Oct. 2-4
- Allegheny Mountains (PA): Oct. 16-19
- Death Valley (CA): Nov. 6-8
Our guides will instruct participants on overlanding skills, such as preparedness, problem-solving, self-reliance, camp setup, and more. Packages start at $3,695. Visit https://overlandadventures.ford.com/ to learn more.
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How we're turning Bronco owners into lifelong advocates.
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2024 Learnings and Business Impact
The program launched in 2024, providing valuable customer insights and demonstrating a positive business impact in multiple key areas. Attendees viewed the adventures as a premium vacation or "bucket list" experience, demonstrating a willingness to travel long distances to participate. In addition, the small group sizes — limited to 14 Bronco owners and their vehicles — allowed for valuable one-on-one guidance and fostered stronger community connections among Bronco owners. After the experience, owners reported increased positive perception of both Ford and their Broncos which will lead to greater long-term loyalty.
The program also validated a new path to drive both direct and indirect revenue for Ford. In addition to the revenue generated for the experience, 80% of customers reported that the trip directly influenced them to purchase accessories before the trip. We also saw owners bring their vehicles in for service before the trip driving additional revenue for both Ford and our dealerships.
Employees are welcome to sign up for a Bronco Off-Road Adventure by visiting our website https://overlandadventures.ford.com/