It’s all About Electric as Ford Pro Hosts Huge Media Drive in Barcelona

Mar 24, 2025
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BARCELONA, Spain – Europe’s #1 commercial vehicle brand, Ford Pro, is showcasing its electrified product portfolio to media at a special drive event hosted in Barcelona, Spain, over the next two weeks.

More than 200 journalists and content creators from 20 European markets will attend the ‘Powered by Ford Pro’ event, where they’ll get to drive the full range of electrified Ford Pro products and meet Ford Pro customers to hear first-hand how the company is helping to make their businesses thrive.

Among them are bartender, Lewis, who’s Transit is the backbone of his business. He’s joined by Amy, the brains behind the Coffee Can Company in the South of England. Her van, affectionately named Candice, was converted with the help of her dad.

Other Ford Pro customers with interesting stories to share include Eboca Coffee, a local company based in Huesca, near Zaragoza. With over 35 years in business, they have a passionate team and a fleet of 55 vehicles, 45 of which are Ford.

A top-to-toe renewal of the Ford Transit family of vans means electrified versions of every member of the company’s van lineup are now ready to support customers as they transition their fleets to benefit from the reduced cost of ownership offered by electric vehicles.

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    E-Transit Enhanced Range
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The all-new E-Transit Courier compact van is the newest electric member of the Transit family ready to get to work, with production now underway at Ford Otosan’s manufacturing facility in Craiova, Romania. Production of the new enhanced range E-Transit van has also started at Ford Otosan’s Gölcük plant in Kocaeli, Türkiye.

The Ford Transit family now delivers pure-electric driving capability in every key segment of the van market – from chassis cabs to two-tonne, one-tonne and compact vans. Fully electric and plug-in hybrid (PHEV) powertrains mean options are available for businesses large and small, wherever they are on their electrification journey.

Every E-Transit, E-Transit Custom, Transit Custom PHEV, E-Transit Courier and Transit Connect PHEV is ready to connect with the Ford Pro suite of connected services – including Software, Charging and Service solutions to help businesses maximise uptime and productivity.

The shift to electric vans is a step-change for businesses across Europe – but one that offers huge potential to boost productivity, maximise uptime and reduce running costs whether you’re a sole trader or operating a fleet of thousands.
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Hans Schep
General manager, Ford Pro, Europe

Ford Pro customers can use the company’s E-Switch Assist tool to help them identify opportunities to transition to electric vans. They can also rely on Ford Pro Special Vehicles and the Ford Pro Convertor Programme network – fully equipped and empowered by Ford to adapt the company’s electrified commercial vans to perform in even the most specialised roles.

“The shift to electric vans is a step-change for businesses across Europe – but one that offers huge potential to boost productivity, maximise uptime and reduce running costs whether you’re a sole trader or operating a fleet of thousands,” said Hans Schep, general manager, Ford Pro, Europe. “Our role as Europe’s leading commercial vehicle brand is to be a one-stop shop for the vehicles, software and supporting services that can make that transition seamless and help hard-working businesses get more done. With our electrified Transit family and connected Ford Pro ecosystem, we’re already delivering for our customers.”