Ford Performance continued its success at King of the Hammers as the Bronco 4600 race truck once again swept the podium in the 4600 Stock Class of the Every Man Challenge. This marks Ford’s third podium sweep and extends Bronco’s winning streak to four consecutive years.
After years of coming close, off-road legend and Ultra4 Hall of Famer Brad Lovell finally took home the victory. Defending champion Bailey Cole fought hard to secure second place, while John Williams III rounded out the all-Bronco podium in third.
“This win is huge for us,” said Mark Rushbrook, Global Director, Ford Performance. “King of the Hammers is one of the toughest races out there — it pushes everything and everyone to their absolute limits. Every year, we come here knowing we’ll learn something new, and every year, we make Bronco even better because of it. This race is as real as it gets, and today, Bronco showed exactly why it’s built to take on the toughest conditions and come out on top. That’s what ‘Built Wild’ is all about.”
Tech Transfer: What We Learned
The King of the Hammers race serves as a real-world test of Ford components under extreme conditions. Post-race inspections assess wear on stock components to support engineering improvements in future production models. Meanwhile, race data informs refinements to transmission tuning, cooling efficiency, and overall vehicle dynamics, enhancing the capability of future Broncos and Raptors.
King of the Hammers provides a direct pipeline of data and real-world validation for Ford trucks. Every lesson from competition supports advancements in durability, off-road performance, and vehicle capability, shaping the next generation of Ford off-road vehicles.
