Ford Puma has the most loyal customers

COLOGNE – The Ford Puma has the most loyal customers of all car models offered in Germany in 2024, according to the "Car Loyalty Report" by data service provider Dataforce for the year 2024.

The comprehensive report uses exclusive data from the Federal Motor Transport Authority (Kraftfahrt-Bundesamt or KBA) to examine customer loyalty to car brands and determine which car brands have the highest loyalty and conquest rates.

For achieving the highest customer loyalty for a model in the period under review, the Ford Puma has received the "Car Loyalty Award" in the "Top Loyalty Model" category, awarded by industry and business magazine Automobilwoche. Fabian Halft, Director of Marketing Ford DACH, accepted the award at the Automobilwoche conference in Munich on Wednesday.

"A strong brand and convincing products that optimally address customer needs are the key to loyalty," said Halft. "The Ford Puma, for example, is a very compact vehicle. In this segment, many customers often find themselves in a dilemma between design and driving pleasure on the one hand, and functionality and spaciousness on the other. The Puma offers both. Customers love it for that, and that makes it a bestseller in Europe and one of the most successful vehicles in its class in Europe. We are now continuing this success story with the all-electric Puma Gen-E."