In a Q&A with The Detroit News, Executive Chair Bill Ford and his son Will Ford, general manager, Ford Performance Motorsports, discussed the company’s renewed commitment to global motorsports, reminiscent of the “Golden Age” of the 1960s when Ford achieved significant wins at Le Mans, Daytona, and in Formula One.
The current "all-in" approach to racing is not just about nostalgia but about integrating motorsport learnings into Ford's products and brand identity, ensuring that the company remains competitive and innovative. According to Bill Ford, this is a unique advantage that Ford has over other brands, and it can be leveraged to compete against all comers and win.
