Ford Stories on the Road, and Off-Road, and the Interesting People Behind Them

The road less traveled. A bump in the road. Take the high road. So often, we express our hopes, life decisions, and convictions about where our journeys lead by reflecting on the way we get there. Roads give us freedom, open our eyes to horizons of possibility, and call us either to slow down and be curious or make haste and prioritize. No matter where we find ourselves, the road behind us or stretching ahead offers a powerful opportunity to tell our story.

When it comes to Ford, the road is at the center of what we build and the experiences we offer our customers – even when, sometimes, those experiences are all about getting off-road. That’s why I’m excited today to share Ford’s new channel, From the Road. It's about providing our audience with the content they’re searching for — delivering thumb-stopping moments and shareable stories — all with Ford’s products, people, culture, and mission at the heart of it.

In creating From the Road, we drew inspiration from Ford Times, the once avant-garde company magazine that published travelogues from Steinbeck and art from Norman Rockwell. It became one of the highest-circulation publications in the world — inspiring generations to venture out to explore and find their own roads. Ford Times was an epic platform for its time, bringing new audiences to car culture and industry innovations, and it started a long legacy of storytelling based on the principle of inviting all who love cars to contribute.

We love to tell Ford’s story in all its breadth; whether it’s about a skunkworks EV team obsessed with beating Tesla and the best of China; our latest run for Le Mans glory; or a tear-jerker about a group of siblings who tracked down and restored the beloved Mustang their dad once sold to pay for their mom’s cancer treatment. Telling these stories has become challenging and rewarding as more people access news in creative formats — often over social media and on private group chats — and seek more ways to join in the discussion and share on their own channels.

Many prefer the kind of open conversations we have with our neighbors or co-workers. We will strive to provide journalists and content creators who visit From the Road with engaging photography, video, graphics, and concepts that will make their own stories better — whether it’s a magazine feature or an Instagram reel.

It’s also an avenue to explore the intersection between culture and the auto industry. At Ford, the joy of driving and the thrill of adventuring both on and off the road is our vocation and avocation. Henry Ford crisscrossed the country with fellow inventors and iconoclasts as part of the storied “Vagabonds.” He wanted to show the world the blessings of going out in God’s great open spaces — and sell some cars to boot.

There’s so much more to uncover about Ford and the global community of customers, fans, and enthusiasts that cannot be expressed from Detroit. That’s why we’re going out on the road — and off-road — to find these stories and the interesting people behind them. What drives them inspires us — and, we hope, inspires you too.

Sign up to get personalized updates from From the Road, which debuts today in the United States, with more markets coming throughout 2025. If you’re interested in contributing to this new publication or just have some feedback, email us at fromtheroad@ford.com.

So, let’s toss the old atlas in the backseat and begin this new journey.

Mark Truby is chief communications officer at Ford Motor Company.