Ford Goes Big on Electrification at Brussels Motor Show

Jan 14, 2025
<2 MIN READ
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All-electric Puma Gen-E

BRUSSELS, Belgium – The 2025 Brussels Motor Show is now underway, and Ford is there in force with its most electrified product line-up ever.

Taking centre stage on the Ford stand is the all-electric Puma Gen-E, which is available to order now. Also making their Belgian debuts are the electric E-Transit Courier, the plug-in hybrid Ranger, and the electric Capri.

One of the biggest automotive events in Europe, this 101st Brussels Motor Show pulled in a bumper crowd of around 80,000 visitors over the weekend alone – that’s a 23 per cent increase compared with 2023.

Check out our photo gallery below:

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    2025 Brussels Motor Show
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Peter Bertin, managing director, Ford Belgium, told @Ford: “After a year’s absence, it is great to be back at the Brussels Motor Show, with our most electrified product line-up ever, including the European premiere of our Puma Gen-E. Ford Pro products are not missing and are getting a lot of interest. With 16 vehicles on display, there’s a real buzz about the Ford stand.”

In other news, Bart Van Rossen, Fleet & Remarketing Director, Ford Belgium, has been named Fleet Manager of the Year by Fleet magazine.

“This award is a testament to the hard work of not just the Fleet team, but the entire Ford team,” he said. “It’s not an endpoint but a motivating milestone that pushes us to achieve even more ambitious goals in the future. I’m proud to work alongside such extraordinary people, and together, we’ll continue to have a positive impact on our customers’ mobility.”