Ford Territory in the Vietnamese Market: Impressive Numbers That Tell the Story

Since its official debut in Vietnam in October 2022, the Ford Territory has consistently achieved impressive sales results. In just over a year, more than 10,000 units have been sold, underscoring the model’s strong alignment with Vietnamese consumer preferences. As of early 2024, the Ford Territory ranks among the top two best-selling vehicles in its segment, commanding nearly 16% market share. By September 2024, it is expected to reach the remarkable milestone of 15,000 vehicles delivered to customers.

To maintain its momentum and meet the demand for a sportier, more dynamic vehicle, Ford Vietnam has recently introduced the Territory Sport edition. This new variant boasts a series of black-painted accents and a bold interior redesign featuring a striking contrast of black and white, exuding modern sophistication.

Embrace the Heritage Flow with Ford Territory

Ford Territory aims to be more than just a vehicle—it’s a trusted companion in every aspect of life. Targeted at young families and successful individuals, Territory owners embody a modern, free-spirited lifestyle that seeks balance between work, family, and passions. They aspire to blend traditional values with contemporary, forward-thinking ideals.

The "Discover Territory – Heritage in Motion" media drive event, held from September 19th to 21st, 2024, showcases Ford Vietnam's commitment to bringing the Territory closer to its core audience. The event invites journalists, influencers, and young entrepreneurs on a scenic journey along the Hue - Da Nang - Hoi An route. Participants will explore stunning natural landscapes, iconic architectural masterpieces, and traditional craft villages—each a fusion of past and present, where history meets modernity. These destinations inspire creativity and innovation, underscoring the importance of preserving heritage while breathing new life into it, a reflection of the Territory’s own philosophy.

This event highlights Ford Territory’s role in connecting the timeless beauty of heritage with the dynamic spirit of modern living.