Electric Cars Overtake Petrol in Norway; Mustang Mach-E Among the Best-Sellers

Sep 25, 2024

<2 MIN READ

Interests: Model e

Interests: Model e

OSLO, Norway - For the first time in Norwegian history, there are now more registered electric cars on the road than pure petrol cars. Since the Mustang Mach-E arrived in the country in 2021, it has become the fifth best-selling car regardless of powertrain.

“In many ways, this marks a historic divide in Norway. This is the result of a deliberate policy over many years in which Norwegian customers have chosen an electric car using government incentives,” says Per Gunnar Berg, Managing Director, Ford Norway.

“It is very gratifying to see that our own Mustang Mach-E has asserted itself at the top despite a very tough competitive situation since it arrived in Norway. The interest so far in our second electric car, Explorer, also indicates that it will make a good impact in the Norwegian market.”

A total of 15,766 Mustang Mach-E vehicles have been registered in Norway since the first vehicles arrived at the end of April 2021 until mid-September of this year giving a passenger car market share of 3.1 per cent for the same period. Only Tesla Model Y and Model 3, VW ID.4 and the Skoda Enyaq have sold more.

Norway, with a population of just under 5.5 million, accounts for approximately 20 per cent of all Mustang Mach-E models sold so far in Europe.

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Since the Mustang Mach-E arrived in Norway in 2021, it has become the fifth best-selling car regardless of powertrain.
Click to Enlarge

Since the Mustang Mach-E arrived in Norway in 2021, it has become the fifth best-selling car regardless of powertrain.
Click to Enlarge

Since the Mustang Mach-E arrived in Norway in 2021, it has become the fifth best-selling car regardless of powertrain.
Click to Enlarge

Since the Mustang Mach-E arrived in Norway in 2021, it has become the fifth best-selling car regardless of powertrain.

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According to latest figures from the Road Traffic Information Council (OFV), there are 754,303 electric passenger vehicles, 753,905 petrol passenger vehicles, and 999,715 diesel cars registered in Norway, although diesel share is declining.

There are also just under 210,000 rechargeable hybrid passenger cars (PHEV) and approximately 156,000 hybrid cars (HEV) registered in Norway.

The total proportion of electric vehicles on the road in Norway has increased from 5.1 per cent in 2017 to 24 per cent in 2023. In August 2024, 94 per cent of all passenger cars registered for the first time in Norway were fully electric.

“Measured in relation to population, Norway is the number one electric car country in the world. In the case of electric vans of less than 3.5-tons, the market has been somewhat slower. Our new E-Transit is already a great success and a clear bestseller in its segment,” adds Per Gunnar Berg.

“With the release of the E-Transit Courier and Norway's favorite E-Transit Custom soon - in addition to the F-150 Lightning - we have great faith that this will have a significant positive impact on the total electric vehicle share among commercial vehicles.”

In 2023, 31 per cent of commercial vehicles sold in the sub-3.5-ton segment in Norway were electrified, up from 24 per cent in 2022.

“Many of the electric commercial vehicles on the market today have not met the commercial vehicle requirements of Norwegian customers,” explains Per Gunnar Berg. “This applies to payload, range and charge speed. With our existing and new electric models, we will be able to better meet customer demands. We are really looking forward to that.”