Earlier this spring Ford Pro™ and Model e™ collaborated on and launched the “Ford EVs Get the Job Done” contest, inviting dealers to create videos showcasing success stories of businesses using Ford electric trucks, vans, and crossovers to boost awareness and productivity. We are excited to announce the winners of the contest and share the incredible customer stories they highlighted.
The top three winning entries came from Matthews-Currie Ford Company in Nokomis, Florida, Future Ford of Roseville out of Roseville, California and Pritchard Auto Company located in Britt, Iowa. Each video showcases early adopter businesses that have come to appreciate the innovation, capability, operating efficiencies, and comprehensive fleet management solutions that are available when adding Ford electric vehicles to a commercial operation.
Matthews-Currie Ford tells us about Durango Coffee™, which purchased an E-Transit® to streamline their local deliveries – they only have to charge once a week. They also featured S7 Solar™, which relies on its Ford F-150 Lightning® for commuting to clients for sales calls and towing trailers to job sites. S7 also uses their rooftop solar for zero carbon charging.
Omar Shaw of Future Ford of Roseville introduces us to Jacob, who uses his F-150 Lightning to support his clothing brand that operates in the Bay area. Jacob uses the truck to visit clients and deliver products and has found the BlueOval™ Charging Network makes charging on the go a breeze.
From Pritchard Auto we hear about an automotive detailer who has created a mobile detailing platform with the Ford Lightning Pro™. The bed has been outfitted with a power washing system consisting of tanks and pumps running on Pro Power Onboard™. They use the frunk to bring along all the detailing chemicals, rags, tools, vacuums, and polishers, which can be powered from the frunk as well. The owner says they love the truck because it offers a complete solution and customers love it because it brings the detail service to wherever they are.
These are all great examples of exactly how customers can get the job done with Ford electric trucks, vans, and crossovers. Are there any businesses that have electrified with Ford that you know of? Drop us a line, we’d love to hear about them.
A Chat with Kim Johnston and Stacey Ferreira
Kim is a marketing lead for Ford Pro, and Stacey leads Retail Sales Execution for Model e, respectively, and they developed this contest initiative to drive dealer engagement around electric vehicles for Pro. We had a chat with them to learn more about it.
Where did this idea come from?
Kim: The concept originated from Stacey, she pulled off something similar with Mustang Mach-E® on the Model e side doing a walk-around contest. We adopted it for the Pro side of the business to share successful EV selling tactics as well as highlighting EV commercial business use cases.
Stacey: The Ford Pro team was tasked with coming up with a way to increase the creativity and engagement surrounding our electric sales at the dealerships for businesses. The Mustang Mach-E contest we launched earlier this year really helped to educate engaged dealers on the retail side about the features customers love most, so it only made sense to launch a similar contest nationally with the broader lineup of Ford Pro EVs.
Are you excited by the responses the contest received?
Stacey: I loved seeing so many different and unique ways our customers were using the E-Transit and F-150 Lightning. Every time I opened up one of the videos I was blown away by these entrepreneurs and business owners who were using their Ford Pro EVs every day to run their business, make their local communities better, and provide for their families.
Kim: I was so amazed by the inventiveness of the salespeople, as well as the passion for the industry and customers. It was clearly evident in the submissions we received.
Do you think you’ll do something like this again the future?
Kim: I would love to do more contests like this one. We really wanted to drive awareness and engagement within our commercial salespeople and highlight our customers who utilize our EVs in the marketplace today. We received amazing feedback from everyone that was involved with the contest and they are excited for other opportunities in the future.
Stacey: I’d love to do more programs like this. I really like the idea of injecting some levity and excitement into the sales and ownership experience. These vehicles and their software technology are such an incredible asset for the customers who purchase them. I love that the Dealership teams were able to share these stories and their passion through the video.
