The new 2025 Ford Bronco adds an optional Sasquatch high-performance off-road package as well as other new features and components to give owners increased capability and performance to push through any obstacles to their outdoor adventuring.
Ford is leaning in on customer insights to inject more Bronco attitude into the Bronco Sport for 2025. Using lessons learned on the Bronco Sasquatch, the 2025 Bronco Sport and its high-performance Sasquatch off-road package push the extremes of small SUV performance.
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Bronco Sport owners have been known for seeking adventures more than customers of other small off-roaders.
Ford’s data shows Bronco Sport customers go off-roading 3.5 times more frequently than the owners of competitive vehicles in the crowded small SUV segment, a class that also includes vehicles such as Jeep Compass, Subaru Crosstrek and Toyota RAV4. Ford research has also found that Bronco Sport owners also go camping twice as often as their counterparts.
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The interior of the new Bronco Sport is inspired by the full-size Bronco.
“They want to know they can overcome obstacles that come their way, which drove our designers and engineers to push Bronco Sport to a new level of capability and performance to let our customers do more and have more fun off-road,” said Matt Simpson, Ford Enthusiast Vehicles general manager.
A passion for personalization
Bronco Sport owners are also outpacing owners of competitor’s vehicles in another important statistic: accessory sales. For 2025, accessory-ready elements inside and outside of Bronco Sport are demarked by bolts bearing the famed bucking Bronco logo, just like the full-size Bronco. Locations on the vehicle’s bumpers and fenders are also ripe for customization. To meet that demand, Ford is offering 200 factory-backed aftermarket accessories for Bronco Sport such as rooftop cargo solutions, rooftop tents and off-road recovery equipment. Also, all versions of Bronco Sport Sasquatch include segment-exclusive auxiliary switches to further enable accessorizing and personalization.
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Bronco Sport is outfitted with accessory-ready components inside and out.
“We know that Bronco Sport customers spend more on accessories than any other customer in the segment,” said lead designer Dan Kangas. “With that in mind, we designed the 2025 Bronco Sport to encourage creative customer interaction with modularity and upfit points that make adding new accessories easier than ever.”
Don’t mess with Sasquatch
The high-capability Sasquatch Package delivers even more confident all-terrain driving through a combination of upgraded components and the largest tires – 29 inches – in the class. The Goodyear Territory AT tires were adapted from Bronco and developed specifically for Bronco Sport Sasquatch.
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Bronco Sport Sasquatch includes 29-inch tires, the largest tires available in the small SUV segment.
Bronco Sport adds capability through the new available Rally G.O.A.T. (Goes Over Any Type of Terrain) Mode and class-exclusive off-road technologies, which have been transferred from Bronco and the Raptor family of off-road vehicles, such as Trail One-Pedal Drive and available 360-Degree Camera with Trail View.
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The addition of the new Bronco Sport Sasquatch package adds to the SUV’s “Built Wild” character.
Bronco Sport Sasquatch includes upgraded suspension equipment, including Bilstein position -sensitive dampers with a piggyback reservoir and off-road technology, as well as a standard front brush guard and steel underbody skid plates in addition to modular front and rear bumpers with steel bash plates.
“While other small SUVs simply look rugged, Bronco Sport is engineered rugged from the inside-out and top to bottom,” said Eddie Khan, Bronco Sport Vehicle Engineering manager.
Bronco Sport has earned the right to call itself ‘Built Wild’ with Sasquatch.
Eddie Khan
Bronco Sport Vehicle Engineering manager
In addition to its off-roading prowess, the new 2025 Bronco Sport is a better companion in everyday driving with the largest touchscreen infotainment system in its class, a standard 13.2-inch center display powered by SYNC 4. The infotainment system also features wireless Apple CarPlay and Android Auto capability. The SUV also adds a reconfigurable 12.3-inch digital instrument display that includes unique, Bronco Raptor-inspired animations which appear when drivers change G.O.A.T. Modes.
City-ready features
Bronco Sport is also well equipped for city adventures, too, as it includes Ford Co-Pilot360 Assist+ standard on every trim. The suite of driver-assist features includes features such as BLIS (Blind Spot Information System) with Cross-Traffic Alert, Lane-Keeping System and Evasive Steering Assist.
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The new 2025 Bronco Sport includes a standard 13.2-inch center display – the largest touchscreen infotainment system in its class – powered by SYNC 4.
Bronco Sport is produced at Hermosillo Stamping and Assembly Plant in Mexico. The 2025 Bronco Sport is available in Big Bend, Outer Banks, and Badlands trims, while the new Sasquatch Package is available for Bronco Sport Badlands and Outer Banks models. Bronco Sport will be available in November, while Bronco Sport Sasquatch will be available in the first quarter of 2025. Prices will be announced closer to their respective on-sale dates.
