For the 2025 model year, Ford is making its smallest truck smarter to match the capability, spaciousness, and versatility that made Maverick the surprise hit of the decade so far.
The Ford Maverick was a surprise hit when it debuted in 2021, but the new 2025 model is packed with new features, technology and other updates that will keep the pickup top of mind for mid-size truck customers. Ford is listening to its Maverick owners with the addition of an all-wheel drive option for Maverick’s hybrid powertrain while also migrating popular features from F-Series such as available Pro Trailer Backup Assist and 360-Degree Camera. Despite all of these updates, Maverick still has the lowest starting price of any pickup in America. Read more below about the new 2025 Ford Maverick and tell us which features or updates you’re most excited about in the comments!
Hybrid Meets All-Wheel Drive on New Tech-Packed 2025 Ford Maverick
When the Ford Maverick debuted in 2021, Americans fell in love with the truck they never knew they needed.
Now Ford is making its smallest truck smarter to match the capability, spaciousness, and versatility that made Maverick the surprise hit of the decade so far. And of course, Maverick still has the lowest starting price of any pickup in America.
Handling challenging terrain and inclement weather gets easier for Maverick Hybrid customers with an all-wheel drive option new for 2025 that now has an optional package doubling towing capacity. Maverick customers can leave their smartphone cords at home thanks to new wireless Apple CarPlay® and Android Auto™ cast on a larger, 13.2-inch touchscreen, and can tow like a pro regardless of skill level with new towing technologies coming in early 2025.
These upgrades and more were requests from owners, the most loyal in the midsize truck segment, who continue to choose Maverick for its versatility, Built Ford Tough capability and value.
These characteristics are drawing customers from not just other truck brands, but other segments, like small cars and small SUVs; 60 percent of Maverick customers trade in vehicles from other brands.
| XL |
XLT |
Lariat | Tremor |
| The most affordable Maverick with everything a customer needs (including standard hybrid front-wheel drive and steelies) and nothing they don’t. | The most popular Maverick trim with additional convenient and purposeful features. | The Maverick with ultimate comfort and convenience. | Now its own trim series, with all the great off-road capability of the previous trim package, plus standard 360-degree camera and new, One-Pedal drive. |
These new-to-Ford and new-to-truck customers are impressed by Maverick’s helpful features like the FLEXBED storage solution, or the Ford Integrated Tether System, which allows for 3D print custom parts like charging cord wraps, console dividers, and custom cupholders.
Built Ford Tough Capability and Versatility
The biggest update – and the No. 1 request of owners – is the addition of an all-wheel drive hybrid model. It’s available on XL, XLT, and Lariat trims.
The hybrid all-wheel-drive model delivers traction over various road and trail conditions and in all types of weather. Customers who select the hybrid all-wheel drive model can tow small campers, personal watercraft, and utility trailers thanks to the available 4K Tow Package.
Maximum payload capacity checks in at 1,500 pounds and the Maverick FLEXBED helps customers better organize their payload. Pockets molded into the sidewalls allow cut pieces of 2x4 to section off the bed to help prevent cargo and gear from sliding around. Dividers in the top pockets create two-tier loading, great for bags of mulch on the bottom and landscape timbers on top. And the bed, coupled with the multi-position tailgate, is large enough to fit up to 18 full sheets of half inch 4-by-8-foot plywood.
The multi-position tailgate can also be positioned flat to haul long cargo such 2x4s or a couch or secured in the middle position to carry a mountain bike with a place to rest the rear wheel, with a bed extender available through Ford Accessories for greater cargo security.
Accessing power to plug in gear like air compressors and battery chargers for power tools is easy with the 110V/400W outlet in the bed (and there’s also one in the cab). DIYers can add their own features like 12V outlets or lighting with pre-wired 12V connections.
