The sold-out, ticketed 90-minute outdoor concert will bring to life the spirit and soul of Detroit through an incredible lineup of musical performances, short films, appearances by local leaders, and creators telling stories of innovation and culture from around the city and the region. The star-studded program features iconic musicians and cultural legends, including Michigan natives Diana Ross, Big Sean, Illa J, Jack White, Kierra Sheard, Theo Parrish, Slum Village, the Clark Sisters, Sky Jetta and the Detroit Symphony Orchestra. They will be joined by presenters including Detroit Lions legend Barry Sanders and stars Jared Goff and Amon-Ra St. Brown. These Detroit entertainment stars will be joined by other performers, including Common, Fantasia, Melissa Etheridge and Jelly Roll, along with presenters Mike Epps and Sophia Bush.
“At NBCUniversal, we deliver the most engaging stories to audiences across the globe wherever, whenever and however they choose to connect. One of the more compelling ways we do that is through the power of live content,” said Karen Kovacs, President, NBCUniversal Advertising & Partnerships. “Live programming ignites instant conversation among fans and that passion extends to our brand partners as we experience the highs and lows, and the expected and unexpected moments together as a community. It’s incredibly exciting to bring this first-of-its-kind celebration to our platforms with Ford and Michigan Central Station to friends and families across the country.”
Michigan Central Station
The revitalized Michigan Central Station is a reminder of Detroit’s shared history and how it endures as a symbol of Detroit as a destination for opportunity.
When it first opened in 1913, The Station was not only one of the grandest train depots in the United States, but the tallest in the world. However, as preferences and technology changed in regard to travel, The Station closed in 1988 and remained vacant until Ford’s acquisition of the property in 2018. Since then, more than 3,100 skilled workers have dedicated more than 1.7 million combined hours to meticulously restore The Station to its original architectural grandeur, while also retrofitting it with modern technological infrastructure to support its next chapter.
Over time, The Station will become a vibrant public destination for Detroiters and all who visit the region, and serve as the centerpiece of the Michigan Central technology and cultural hub located at the gateway between the historic Corktown and Southwest Detroit neighborhoods. With 640,000 square feet of future retail, hospitality, event and collaborative innovation spaces, The Station will support the 30-acre Michigan Central innovation ecosystem by accommodating larger tenants and established companies, attracting and retaining technology talent and drawing in diverse businesses. The landmark will also be a stop on Detroit’s greenway plan, uniting dozens of local neighborhoods across the city to create a more connected Detroit.
After the 11-day reopening celebration wraps up on June 16, Michigan Central will begin a phased reactivation of The Station over the next several months and years as restaurant, retail, and other commercial and community-focused partners take up residency. The first floor will be open to visitors for self-guided tours from 5 p.m. to 9 p.m. Fridays and 10 a.m. to 5 p.m. Saturdays from June 21 to Aug. 31. Expanded hours will be announced for fall, when the first phase of commercial activations opens to the public.
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