Ford’s new brand campaign will debut during the Men’s Final Four games tomorrow on CBS.
“Freedom of Choice” is the first fully integrated brand campaign of the year, and it showcases the breadth of the Ford lineup – gas, hybrid and electric vehicles. At the core of the campaign are three video spots that will feature a total of nine different Ford vehicles.
The debut spot, “Starting Line,” will air during the Men’s Final Four games tomorrow on CBS. Click here for a sneak peek and stay tuned to @FordOnline for more on the campaign in the coming weeks, including two more spots.
