Ford of Mexico Salute to Dealers | The prelude to the global awards

Salute to Dealers is a Ford Motor Company initiative that aims to recognize and honor dealer principals who have demonstrated an exceptional commitment to improving the lives of others through meaningful causes and the positive impact they have on their communities.

In Mexico, we received 32 projects from dealers from all over the country, which attend various causes and addressed different social issues. For example:

• Community Support: With the highest number of registered projects, the 15 initiatives focused on promoting good physical and mental health, as well as socio-emotional and cognitive development of children.
• Education: This category includes projects focused on donating play and didactic materials to schools, as well as scholarships for students to continue their studies other than Ford Schools project.
• Environment: These projects present a variety of innovative proposals that use clean technology and organic waste recycling for the creation of green areas, thus promoting a healthy environment.
• Health: Projects in this category focused on neuropathic conditions, vision loss, cancer, burns, autism, among others.

The Winning Proposals

Proyecto niño | Zapata

The Proyecto Niño´s goal is to improve the health of a specific community in Mexico by providing medical, dental, and optometric consultations, as well as generating the habit of attending the doctor, improving personal and family hygiene. Proyecto niño is an activity based on the trust and participation of the community itself.

This initiative also managed to win the award globally. You can read more about this achievement here.

AutoPassion Driving School | Automotriz del Valle de Baja California

The AutoPassion driving school provides 100% free intensive driving courses open to the community. Thanks to its in-person and online modalities, the school has more than 1,200 graduates. 

Let's make blue fertilizer for the world| Sánchez Automotriz

Concerned about mitigating the effects of global warming, they decided to get on with it and use 100% organic compost that helps strengthen and grow trees. Every month they collect more than 220.46 pounds of organic waste, thus avoiding the release of 100 liters of Greenhouse gases, strengthening 2 hectares of green areas, and promoting recycling culture in about two thousand children and 200 collaborators.