Street Artist Takes New Puma on a Graffiti Tour

Nov 08, 2024
<2 MIN READ
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COLOGNE, Germany – This Puma-themed Graffiti was created by international artist Alice Pasquini who teamed up with Ford to celebrate some of the amazing street art on display in Bologna, Italy.

Bologna is considered the “home” of street art in Italy, and Ford recently took media on a graffiti fact-finding tour of the city in the new Puma.

Ford’s Sabina Grixoni explains: “We invited media to drive Puma around the city and its surroundings to discover graffiti art and our special guide throughout the tour was artist Alice Pasquini, whose work is all over the world, from New York to Bueno Aires, Marrakech, Saigon etc.

Her art focuses in particular on women and women empowerment. She guided the group around Bologna, sharing insights and fun facts about her work as well as other artists.”

Sabina adds: “We asked Alice to create a special piece of art featuring Puma. So, she created an image of a young woman merging over Puma, her car, the place where she feels safe in a city that sometimes can be challenging.”