Lincoln Black Label Launches New Moonbeam Theme

Oct 18, 2024
<2 MIN READ

As today’s full supermoon lights up the sky, Lincoln Black Label celebrates 10 years of specially curated interior experiences with the launch of a new theme. Moonbeam is the newest Lincoln Black Label theme inspired by the tranquility of a lunar landscape coming to the new 2025 Aviator.

“From its inception, Lincoln Black Label has been a differentiator for the brand with meticulous design elements and elevated services only accessible with Lincoln Black Label,” said Megan McKenzie, Head of U.S. Marketing, Lincoln. “These specially designed interior themes and experiences are inspired by the love of travel, the arts, culture, architecture, and more, representing the very best of Lincoln and elevating the ownership experience.” 

Available on the Nautilus, Aviator and Navigator, Black Label contributed more than 13 percent of total Lincoln SUV sales through the third quarter of this year and is key to welcoming new clients to the brand. 

Click here to see the full visual release for Lincoln Black Label Moonbeam