It’s the truck (or “ute” to Aussies) that changed what it means to be a truck for Australians and millions of others around the world, and for the first time in 28 years, it’s given Ford the sought-after title of Australia’s #1 selling vehicle. The Ford Ranger sold 63,356 units in 2023 – up 33% on 2022.
It’s hard to drive down an Australian street and not spot a Ranger, and it’s not hard to understand why. Designed and engineered by Ford’s Australian and IMG team, it has everything you could want, from a ‘box step’ that makes getting in and out of the tray a breeze, to app-controlled ‘zone lighting’ for customers who take their Ranger offroad or work or play into the night.
Customers like Ty Fenwick say Ranger is worthy of the top spot. Ty, a Ranger Raptor owner, ordered his truck right after the global reveal and drove it 17,000kms in 2023.
“Every time I get in this thing it puts a big smile on my face – from the FOX shocks it comes with as standard, to the V6 Twin Turbo with plenty of power. It’s just awesome.”
Ford Australia President and CEO Andrew Birkic said the Ranger’s success all comes down to passion.
“There are so many people who play a role in the success of a vehicle. For Ranger, that’s our team of designers, engineers and everyone at Ford who pours their passion into making the vehicle what it is, our dealers who are passionate about serving their customers and communities, and ultimately our Ranger customers whose passion for their vehicle is what gets us up in the morning,” said Andrew Birkic, President and CEO, Ford Australia. .”
“This number one spot is thanks to the combined passion of all these people. Without any one of them, Ranger wouldn’t be where it is today.”
Since its launch in 2011, the Ranger has been transformed from a work vehicle into a vehicle for every Aussie and every part of life – from office workers to tradespeople, parents with kids, and, of course, Aussies who tow, camp and go off-roading.
“Since it debuted in 2011, Ranger has redefined the truck segment globally. It’s transformed a work vehicle into one that can be used by just about anyone for anything. We see our customers take it to the most extreme off-road locations and then see them parking in tight city streets and unloading their groceries and kids. A Ranger is a do everything, go everywhere vehicle,” said Andrew.
With sustained high demand, and to overcome an industry-wide backlog due to port congestion, in 2023 Ford Australia took the extraordinary step of signing an exclusive deal to charter Grand Quest, a ship dedicated to transporting both Ranger and Everest from the factory in Thailand to Australia and New Zealand. This enabled the company to deliver thousands of Rangers to customers across the country.
Congratulations to everyone involved in getting this vehicle to #1 in Australia – it was a true team effort.
You can share our thank you message to our customers on your own channels by visiting the Ford Australia Facebook, Instagram, X (Twitter) and LinkedIn.
