Distinctive, Always-On, Ever-Improving | How the Team Built Ford+ into the New 2024 Ford F-150

“If they start as better ideas, they stay better ideas,” reads the headline of a 1966 Ford print ad showcasing four inventions, including a dual-action tailgate – a forerunner of the modern-day truck tailgate that now features handles, steps and work surfaces.  

That headline also works as a rallying cry for the F-Series truck team, which for more than 75 years has delivered a lineup of tough, smart and capable trucks – the last 46 as the best-selling truck lineup in America. 

2024 Ford F-150 Tremor

The latest Ford better idea is the new 2024 Ford F-150^® truck. It showcases how we deliver for customers when we focus on our objectives. Purposeful features and tech were developed to provide the best solution, not just match competitors feature-for-feature. Durability enhancements extend from seat fabric specifically designed to meet the high-intensity use cases of F-150 to robust grain patterns in front-end materials to minimize damage from rock chips, and beyond.

It has Built Ford Tough^® capability to handle tough pursuits. And it has a tough new design, including the new available Pro Access Tailgate for even more access and utility.  

Customers will have even quicker access to bed lighting, storage boxes and cargo, Pro Power Onboard and more, enabling increased productivity on worksites and homelife.  

The F-150 with available Pro Access Tailgate is the only pickup in its class to offer a 100-degree fully opened integrated swing gate. By carefully studying the way people use their trucks, including when towing, the Ford team has created a truly innovative new tailgate. Opening from the driver’s side, this solution reduces walking distance to the tailgate handle, facilitates operation when towing, and even features a specially designed integrated handle for easy entry and exit of the swing door opening. Built-in stops in the door’s internal mechanism help avoid banging the door into the trailer jack, offering a seamless user experience even when towing.  

Ford engineers also worked to help ensure Pro Access Tailgate works in tandem with many available bed accessories, such as bed dividers and tonneau covers, to provide a fully functional ‘trunk’ for the vehicle. 

The new Pro Access Tailgate available on the 2024 Ford F-150^® pickup has gone through rigorous durability testing to show it’s Built Ford Tough.

The foundation for F-150 is a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body, allowing customers best-in-class payload and max towing capability. 

Since its introduction in 2021, the platform underpinning this truck has undergone more than 3.75 million customer equivalent miles of Built Ford Tough durability testing in labs, at proving grounds and in some of the harshest real-world conditions in North America. The truck is tested to the extremes – hot and cold, gravel, off-road and for long distances, at full payload and max towing. But being tough isn’t all about the physical characteristics. This truck is smart. It can export electric power to help keep job site tools running; aid both novice and veteran towers to line up and hitch their trailers; provide hands-free highway driving using Ford BlueCruise on end-of-day commutes after a long day of work; and provide a tailgate with optimized access. 

Pro Trailer Backup Assist

Many of these productivity-boosting digital features are made possible because of a class-exclusive 5G LTE modem that enables faster mapping, Wi-Fi and Ford Power-Up software updates if a customer sets their automatic software updates setting to "ON." Customers can also use their SYNC 4 digital system to submit voice feedback on functionality or improvements for their F-150. 

This improved connectivity enables a more seamless transfer of in-vehicle data to FordPass^® and Ford Pro^™ Telematics, a cloud-based platform that uses vehicle data to give fleet managers access to valuable insights to help accelerate productivity and fleet uptime. 

Hybrid Leadership

By the end of 2024, Ford aims to make F-150 PowerBoost one of the top-selling hybrids in America. Customers will no longer need to grapple with paying a premium price just to have the benefits of a hybrid powertrain. Right now, 10 percent of all F-150 trucks sold are hybrids. Ford plans to double the mix of hybrid trucks manufactured for the 2024 model year to give even more customers access to this advanced technology. 

And the starting MSRP on PowerBoost^® Hybrid, available on XLT through Platinum Plus will now match the starting MSRP on the 3.5-liter EcoBoost^® engine. Customers can choose a maximum available 430 horsepower and 570 lb.-ft. of torque – the most on any F-Series vehicle outside Raptor and Raptor R – and standard 2.4kW of Pro Power Onboard (with the option to upgrade to 7.2kW). All while getting the same Built Ford Tough durability, capability and reliability as other F-150 series vehicles. 

Used in past Texas winter storms by dealers and customers, Pro Power Onboard charged personal devices through the many available plugs in both the bed and cabin and allowed owners to run extension cords to critical household appliances such as refrigerators, Wi-Fi connections, or space heaters.

One Ford employee even used Pro Power Onboard to save a friend’s wedding by powering the band’s speakers during the reception, and a customer who worked backstage for a band used Pro Power Onboard to save a concert by powering speakers during a power outage. 

An updated digital interface will help customers keep track of available power better, either through the SYNC^® 4 screen or the FordPass^® app. 

Easier Ordering

2024 Ford F-150 Tremor 

Customers will be able to more easily build or find the F-150 they are looking for thanks to a simplified ordering experience. 

Ford has reduced ordering complexity by 90% compared to the 2023 model.  

This simplification means some popular features – like the extended range fuel tank and Class IV trailer hitch – are now standard.  

Have your say

Tell us what you think of the new 2024 F-150 in the comments below. 

Click here for a deep dive into the 2024 F-150.