VIDEO: Trust The Truck — BlueOval City West TN Mega-Campus Preparing To Build Project T3 Next-Gen Electric Truck

BlueOval City, Ford’s all-new mega campus in West Tennessee, will be home to Ford’s second-generation electric truck, code named Project T3. With our F-150 Lightning, Ford already has shifted expectations about the capability, driving enjoyment and productivity EV pickups can deliver. Ford’s Project T3 aims to further grow and reinvent the Ford truck franchise.

Ford is developing its second-generation EV truck in tandem with the all-new assembly plant, resulting in efficiencies never before possible – such as a 30 percent smaller general assembly footprint than traditional plants while delivering higher production capacity. Meanwhile, Project T3 team members are ensuring they deliver the capability and innovation customers expect from Ford trucks with a fraction of the complexity from previous truck programs.

Project T3 is short for “Trust The Truck” – a code name that stuck after the development team made it their rallying cry. The team’s single guiding principle has been to create a truck people can trust in the digital age – one that’s fully updatable, constantly improving, and supports towing, hauling, exportable power and endless new innovations owners will want.