VIDEO: Jim Farley takes on the Bronco Off-Roadeo

Dec 05, 2023
<2 MIN READ
Jim Farley and his son ride with pro driver Vaughn Gitten, Jr. in a Bronco Click to Enlarge

CEO Jim Farley got to share in the vehicle ownership experience of our customers nationwide during Go&See week this summer. H his road trip in the Ford F-150 Lightning had many stops, but one of the most exciting involved getting out of the truck for a bit. He took a spin through the Bronco Off Roadeo outdoor adventure playground with an assist from pro driver Vaughn Gittin, Jr. 

Now open to non-owners, the three Off Roadeo locations offer a guided tour of Ford trucks’ performance capabilities when it comes to all-terrain driving. Watch as Farley and his son feel the power of the Bronco Raptor through the twists, turns, and jumps of the Raptor Valley course at the Mount Potosi, Nevada location. 

Goes Over Any Terrain 

Bronco’s off-roading capabilities are made possible with its exclusive Terrain Management System™ with G.O.A.T. Modes™ – designed to help drivers better navigate any type of terrain – and off-road mapping and drive technologies such as the Bronco Trail app and Trail Control. 

“While our Bronco owners have loved Off-Roadeo, we’ve been asked by non-owners how they could experience Bronco’s legendary off-road capabilities,” said Matt Simpson, general manager for Ford Enthusiast Vehicles. “The new Half-Day Adventure is a great way for those to be fully immersed in the Bronco brand and create an unforgettable memory.”

Bronco Off-Roadeo logo Click to Enlarge

How to Book a Half-Day Adventure

Half-Day Adventure at Bronco Off-Roadeo starts at $795 per vehicle and includes a driver and up to three guests.  Those interested can book reservations to attend Half-Day Adventure at Bronco Off-Roadeo at Mt. Potosi in Las Vegas; Moab, Utah; and Horseshoe Bay, Texas, at BroncoOffRoadeo.com.  

Owners of any 2021 or newer Ford Bronco, 2021 or 2022 Bronco Sport Badlands or First Editions, any 2023 or newer Bronco Sport, and 2022 or newer Bronco Raptor will continue to experience the full-day Bronco Off-Roadeo experience free of charge. 

Ford also offers other experiential driving schools for vehicle owners across the US, including: 

  • ST SUV Experience for Edge and Explorer owners in Park City, UT. and Asheville, NC. 
  • F-150 Raptor Assault Experience at the Ford Performance Racing School in Tooele Valley, UT. 
  • Dark Horse Track Attack for Mustang Dark Horse owners at Charlotte Motor Speedway in Concord, NC.